Business sector is marked by a continuous competition between economic players. The main drivers of evolution are multinational companies, which trigger an ongoing process of innovation through constant adaptation. In business environment the borders between countries do not impose so many restrictions anymore. This is due to the globalization process. Therefore, companies around the globe have started to compete in advancements. Usually, these advancements are technological. While technology is key in the process of evolution, there are also other segments which drive innovation at a company’s level. The current paper addresses the topic of innovation in business environment, with focus on multinational companies in consumer goods industry. The study aims to pinpoint the level of innovation in the first ten consumer goods MNCs (Multinational Companies) of the year 2022. Documentary research is at the base of the methodology. For this research the authors used public information from the official websites of the analysed companies, conducting a descriptive analysis and a comparative analysis. Read more

Literature recognizes that labour market presents particularities that lead to imperfection in the formation of the demand and supply of competences. Also, in late years, many companies have more and more cross - border operations and are looking for employees that have skills and abilities that give them the ability to perform in a globalized environment. Furthermore, studies conducted along the years showed that it is difficult for universities to have a clear projection regarding the demand for skills and abilities and for that reason, curricula are harder to keep up with the real trends registered on labour market. For that motive, a periodical analysis of labour market requirements is necessary for each profession and for different employment levels. Starting from these considerations, in this study, it is proposed to identify the skills and abilities demanded by employers through online ads for entry level higher education Economist vacancies in Romania. The methodology is based on a qualitative method: the content analysis of LinkedIn ads for entry level higher education Economist and the used instrument is the contingency matrix. For the present analysis, there were used 200 nonrepetitive ads recorded on LinkedIn Romania for junior higher education Economics, between February and July 2024. The results show that, in general, regardless of job main duties, employers want to recruit graduates that have specific skills and abilities which help them to perform and adapt to a diverse and internationalized work environment. Read more